ICONflict - Filling Up
Starting a new feature again, hope you enjoy. In this feature I’m going to examine an industry and how their logo’s compare and who in the end has the best. I’m calling it ICONflict, ICON + Conflict…get it? Yes? No? Maybe I’ll change it, we’ll see. Anyways here we go.
In this first installment we’re going to examine the logos of the 8 most popular gas stations in the United States. These include Shell, BP, Speedway, Marathon, Citgo, Texaco, Chevron and Mobil, take a look at their logos below.
Now there are a couple of these logos that I think can be thrown out of the running immediately. Both Speedway and Marathon’s logos make my stomach churn. They’re so outdated and unappealing that it’s no surprise to learn that both companies are part of the same corporation.
Next to go would be Texaco and Citgo. Though neither logo is necessarily bad they both kind of reek of the 80’s and not in the cool retro way.
The fifth logo to get the axe is going to to be Shell’s. I actually don’t dislike this mark however what kills it is the instant color association to McDonald’s. A quick glimpse at Shell’s logo and you could even mistake it for a box of McDonald’s fries.
Now we have to start making the hard cuts. Though there is nothing wrong with Mobil’s logo, there’s also nothing special about it. It’s just kind of there. Simple clean type that offers no real indication of it’s purpose. I guess the red ‘o’ might be there to symbolize a tire but it’s not doing an effective job.
And then there were two. If someone asked me before I started writing this blog what gas station logo I felt was the best I would have most definitely said BP, but right now I’m having a hard time choosing. I think the Chevron logo is an overall better logo. It has a nice, clean font and a really strong icon. The chevron’s themselves are using the ever-so-trendy folded technique that I think really works in there favor. However BP has a strong icon as well. One that I feel applies better to an energy corporation and even though I think there type is lacking I do feel that in this ever-green country that BP has the most effective logo.