This Trailer Tuesday I’m going to feature a doc that’s after my own heart. It’s called Art & Copy and it’s about the innerworkings of creativity and advertising, so if you’re a creative person or interested in advertising you’ll definitely want to check this one out.
I’m not going to over analyze this trailer or go in-depth into the nuances of the CG (cause there is none) I will say however that I am pretty stoked for this doc and I hope it comes to my local Indie theatre.
If you have any comments about this weeks pick or suggestions for future Trailer Tuesday picks please email me, send me a message via twitter or simply comment below. Thanks for reading and I hope to hear from you soon.
The Process: Toyota Zero
Here’s a little something I whipped up.
I decided to show a piece from concept to creation.
The project was to create a campaign for a new Toyota car that ran solely on water.
We had to come up with a name, a logo, a concept, a headline, magazine ad and some other pieces as well. Hope you like.